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Routine skincare to slow the aging process is emerging amongst so-called aging ‘preventers.’
March 29, 2026
By: Lianna Albrizio
Associate Editor
In the age of longevity, Rod Stewart’s “Forever Young” isn’t just the anthem of a graduating high school class. It’s a principle beauty and wellness enthusiasts continue to live out in life. In a namesake anti-aging report by YouGov, 35% of Americans identify as aging “preventers;” 28% are aging “maintainers;” and 31% are aging “indifferents.” While awareness of anti-aging solutions is widespread, interest and spending are concentrated among consumers who p...
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